Caffo's branding was built around a striking black and white color scheme, designed to embody both simplicity and sophistication. The monochromatic palette gave the brand a clean, modern look, allowing the focus to remain on the quality of the coffee. Central to the brand’s identity was the use of a minimalist owl and coffee cup illustration, symbolizing both wisdom and the late-night coffee experience. The owl became a key emblem, representing alertness and curiosity, while the coffee cup illustration reinforced the brand's core product. This blend of elements created a distinctive and memorable identity for Caffo, combining elegance with a playful edge that resonated with coffee enthusiasts seeking a refined, modern coffee experience.